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“We have some sellers who are doing exactly that, making something on the side, but then we have a lot of sellers who started doing this as a hobby and discovered it could be a business.” Ms Kozlowski sees her job as making the Etsy experience consistent from the seller to the buyer, so that buyers get what she calls a “a spark of joy” from buying something handmade and being in touch with its creator.“There are few places where you can interact with the human who has made what you are buying,” she says.

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He also brought the focus back to what Etsy calls its “core business”: helping homegrown entrepreneurs sell their goods more quickly.

Ms Kozlowski says Josh Silverman has been responsible for two changes.

She joined from Evernote, a note-taking app, where she managed global operations, which followed a four-year stint in Hong Kong working for e-retail giant Alibaba, where she was in charge of global marketing and business development. “I’ve always been attracted to platforms that support entrepreneurship,” she says. Evernote was a place to support creatives, but Etsy is the ultimate for me: when you have the creative entrepreneur and the businesses side coming together.” Since Etsy was founded in 2005, it has benefited from putting people and community first, in opposition to the more jumble-sale approach of the likes of e Bay and Amazon.

Etsy gained a reputation for supporting female entrepreneurs after it was revealed that 86 per cent of its sellers are female.

The tool allows sellers to create promotional posts if they are running a sale, or turn posts into paid-for Facebook adverts. Etsy is looking to expand its base of 150,000 sellers in Britain.

The UK is one of the company’s top six markets, but Ms Kozlowski is tight-lipped when I ask her which countries make up the other five: “We’re going to focus on our six core markets and not necessarily expand into other markets, even though we have buyers and sellers all over the world.” Ms Kozlowski’s interest in craft stems from her mother, who sold homemade crafts as a side project during her daughter’s childhood in North Carolina.

Sales grew 13 per cent while revenue was 6.4m (£80m), beating the average analyst estimate of 4.9m.

The company is now testing ways to improve its search function.

On a sunny May morning in NYC, Whitney Wolfe smoothes her hair (golden) takes a sip of her iced coffee (black) and points across the leafy patio at a handsome guy sitting with a friend.

“You swiped right in your head just now,” she says.

Ms Kozlowski’s mother started making and painting aluminium flowers as a hobby, but when she when she ran out of places to keep them she started selling them to people she knew.

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